Really, all we do is Photoshop®.

Or at least that what most people think. The truth is Fallout Design is a multi-talented organization that can develop and execute advertising and marketing projects. However thats a bit wordy so most folks just remember the neat Photoshop tricks. 

The propaganda artists in Iran recently were exposed for their editorial liberty but really who to blames them when Photoshop has become so common that everyone now wants even their best photos to be touched-up. Tricks like the one above are the slight-of-hand of the design business. When we develop a multi staged rollout of a campaign or a 70+page publication the hours of work behind the scenes is often brushed aside as "they are just making the images pretty". But it really is more than that. It takes years of experience in knowing what produces results and in how consumers related to product, place and positioning. 

If in the end you remember us for what we do in Photoshop thats fine. We are just happy that so many clients remember that we are good at what we do.