Random links and lists of stuff:
Wow the olympics are here again, oh bother. Don't get me wrong I love sports and competition is always great fun to watch. But at this point the marketing hype makes the olympics a bit less about winning and more about selling. I fear that the olympics of today has become more of a "stimulus package" for a handful of industries (mostly TV/advertising or construction related). Again not to slam a very cool event but other than those who have some stake in it I think most average folks could care less - very sad.
Getting there was once half the fun of a trip. Now it seems nobody remembers that trips are fun. Today travel has devolved into a task of get it over and getting back to normal (read: boring).
Someone asked me "Why would Brett Favre ever go to the Jets? Why would he not stay retired?" The answer is simple - what else is is going to do? Watch games on TV every Sunday? Until he has something better to do why not play? Retiring never works for winners they have to keep digging. No matter what sport or industry, if you are a winner you will keep digging. Digging for sales or for creative solutions or for victory. Whatever it is that makes people win it also makes people continue to try even when the game has passed them by. Favre will move on but only after its obvious he is done playing. I don't know of any great athlete or leader that did not over step their boundaries at one point. But winners always find something else to dig into. Brett is no different.
I don't know how meetings run in your office but after being a part of several very well organized meetings lately I am pleased to see that people are trying to change the dreaded "meeting just to meet" mindset. I know everyone really appreciates the difference between a meeting run by someone who is just running through the paces and someone who values the time of everyone in the room. Thank you to everyone who does it right, it really makes working with you much more enjoyable.
Radio ads. Do we love them or hate them? As a listener I hate them. As business owner I suggest them to clients. As a creative I cringe at the poor production quality of most thing we hear. As a media buyer I love Radio because it gets my clients a great return on their investment. The results of Radio are amazing and the way it infects target audiences is almost impossible to replicate. But yeah I still hate radio ads. NOTE: I also hate medicine and exercise but partake in both due to their effectiveness.
Posted on Friday, August 8, 2008
by Shawn Graham